Posted on September 22, 2009 · Posted in Uncategorized

When it came time for Grace Bible Church to launch their new building campaign, they contacted Alloy to design a cohesive package that could expand to the variety of elements needed. The use of plaid in the campaign acts as a metaphor for the diversity of the church’s congregation and how that diversity unifies itself within and through Grace Bible Church. The supporting imagery, colors, and fonts work together to create a playful maturity that is energetic and easy to understand.