Creative Director. Print Maker. Arm Wrestler.

Serena studied graphic design and urban planning at Virginia Tech’s College of Architecture and Urban Studies. Prior to joining Alloy as Creative Director in 2008,  she was a graphic designer at Iguana Studios, a New York-based interactive agency.

Serena also runs a small letterpress print shop called Little Tree Press. Her work has been recognized and featured by Real Simple, Martha Stewart Weddings, The Today Show and Washington Post Style.

And yes, when she’s not busy with running the graphic design department or taking her son Mathias out apple picking, she’s Bridezilla, champion CLAW arm wrestler. [now retired]

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