Posted on April 20, 2010 · Posted in Uncategorized

Andy Franck has worked hard to establish himself as a product photographer. So when it came time to update his graphic identity, he chose Alloy. The goal wasn’t to completely reinterpret his style, but rather to breathe new life into some of the elements while adding new treatments and colors. The result is a text-based icon that substantially modern and architectural in essence. Supporting fonts, colors, and graphics were created along with a business card. Andy is currently developing a new website that will be live soon.